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La asociación Cohors III Lucensium, destaca la gran experiencia que se vive participando directamente en las celebraciones y eventos de reconstrucción histórica. Es por ello, que aunque nuestra fiesta de referencia sea el Arde Lucus, intentamos participar en aquellas fiestas que a lo largo de toda nuestra geografía exaltan la cultura romana que nosotros reconstruímos.

Desde un profundo compromiso cultural, la asociación no asiste como mero espectador, sino que se integra perfectamente en el evento y aporta todas sus posibilidades para enriquecerlo, es decir tenemos siempre como objetivo una colaboración activa, pues es así como entendemos que una asociación de primer orden debe responder a las expectativas e ilusiones que depositan en nosotros aquellos que nos invitan.

Lejos de concebir nuestras actividades como algo cerrado, nuestra asociación ofrece al gran público sus reproducciones, investigaciones y trabajos audiovisuales. Apostamos decididamente por acudir a los más serios eventos culturales, públicos y privados, que se llevan a cabo en España y que tienen a la historia romana como principal argumento. Por otra parte, visitamos también lugares de alto contenido histórico o relevantes desde el punto de vista del mundo romano,

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posibilidades de usarlos, utilizando los medios más adecuados para hacer llegar la información de forma eficaz, de tal manera que despierte el interés de los posibles turistas, para transformarlo en deseo y éste en una verdadera necesidad. La promoción puede entonces crear nuevas necesidades en los individuos.

Como toda actividad productiva, la promoción turística requiere de un proceso de planificación, en el cual se deberán determinar los siguientes puntos:

 

1. Establecer metas específicas y bien definidas sobre lo que pretende lograr el programa de promoción.
2. Que los mercados (posibles consumidores) deben conocer y alcanzar el programa.
3. Utilizar todos los medios publicitarios que sean necesarios.
4. Determinar un presupuesto económico específico para tal fin.
5. Ser capaces de evaluar de forma precisa los resultados.

Si pretendemos alcanzar el reconocimiento del Arde Lucus como fiesta de interés turístico nacional, este es un aspecto en el que todos debemos arrimar el hombro. Tenemos que cuidar la fiesta y a su vez saberla promocionar, pues es la única alternativa si queremos que perdure en el tiempo.

En este sentido, desde la Asociación apoyamos cualquier actividad institucional o privada encaminada en la mejora promocional de la fiesta del Arde Lucus, y por extensión de nuestra ciudad y provincia.